Cloud Positioning API Alpha 4 Released
Finally, what you all have been waiting for. Qubulus releases its latest achievement. The Cloud Positioning API Alpha 4.
With the current progress of features and stability fixes we feel confident enough to release this package into the wild.
If you previously signed up to Qubulus Gecko and Cloud Positioning API you should by now have received an email with links to how to download the latest release package. If not, please visit http://api.loclizard.com to get you on the road to indoor positioning bliss.
Also as a teaser we can inform you that Qubulus will be showing indoor positioning at the Mobile World Congress 2012 in Barcelona. More news to be announces shortly. If you want to set up meetings please contact us.
Qubulus Indoor Positioning in 2012
The Indoor Positioning market is moving fast, very fast. We recall walking into Silicon Valley in 2010 mentioning we were doing Indoor Positioning and people were intrigued to hear about this novelty. Only one year later we made a second trip and this time there was already a dedicated Indoor Positioning event. We’re in a hot space where even the giants are slowly waking up to the opportunities and it’s about to get exciting.
In 2012 we will see Indoor Positioning take its rightfully more prominent place in the mobile space and we’ve been preparing for this moment in the last two years by building a superb scalable technology to lead the way. So who’s joining the battle? Have a look at the latest report from Grizzly Analytics: “Indoor Location Positioning: Research Pipelines, Start-Ups and Predictions for 2012“. A brief summary you can find on Yahoo Finance. We are mentioned as one of the 12 start-up companies in the space, a more extensive list we’ve published on our own website before.
What is Qubulus working on? If we’d tell you we wouldn’t be where we are today, so instead we ask you for some patience as we prepare to launch the latest and greatest in the Indoor Positioning market. Fire up the engines, 2012 here we come!
Check out this conference heat map!
At the Internetdagarna conference ITM Mobile launched their QPS™ powered conference app. We took the opportunity to take the anonymous user data and display it as a heat map. The data in this model is the accumulate of one day of location data. Here is the result:
You can clearly see where dead spots are and concentrations of people. Most traffic is on the main paths and particularly the booths are popular. When you link these time-based to the program, you measure the popularity of particular keynotes as well as attention value of particular booths and booth spots in general. Curious to get your heat map? Get started with Gecko and our API today.
Ayond and Qubulus partnership announced
We’ve started to roll out our LocLizard API and it’s been a phenomenal ride with QPS™ powered apps in the making and hitting the market. In conjunction with this roll-out we are proactively partnering up with companies that can take our platform to a higher level by building the apps of tomorrow. Today we announce one of those partnerships with Ayond.
Fredrik Aldegren Head of Sales at Ayond about the partnership :
“Ayond sees great potential for this kind of platform, enabling a number of applications, for existing and new clients. Indoor positioning will lead to a number of new user experiences and benefits within not only retail, but also in health care, transport, exhibitions and museums. Ayond is very proud to be one of the first companies to be offered to work with the Qubulus API.”
Scott Kveton, the in-app push and leveraging location
The recent weeks have been interesting when it comes to how platform player Urban Airship has gone from unknown to center of the attention. Founder and CEO Scott Kveton told media last week that ”The industry has learned that obsession with driving downloads is ineffective as a long-term strategy. Despite the money invested in developing mobile applications, only about 5 percent of mobile apps are used 30 days after they’re downloaded by customers.”
The Urban Airship platform is very interesting as it aims at helping apps to be more used. From their website “Urban Airship is the engine behind thousands of the world’s most successful mobile apps, providing a full suite of messaging and content delivery tools, including Push Notifications, Rich Media Messaging, In-App Purchase and Subscriptions. Our platform can help you maximize the success of your app allowing you to build a strategy that will bring people back to your app day after day, extending its life and value.”
An important part of the future is location and as we know, indoor positioning is a big part of future location driven tech: “By bringing together push, purchasing, subscriptions and location on a single platform for deploying, managing and measuring how consumers interact with their apps, we’ll unlock a new wave of apps that are highly context aware give consumers a much more personal and meaningful experience.” says Scott Kveton.
So this successful startup now took the big leap and joined forces with Verizon Wireless and Salesforce to start aggregating their market. First acquisition was SimpleGeo, the hyped Boulder social geo startup that was announced the last days of October.
The new investments are said be used to expand the company by hiring and opening offices in Europe and Asia, along with more acquisitions.
“We wanted to take a significant round because we feel there’s a pretty unique opportunity to grab some market share right now,” said Kveton.
Stay tuned for more excitement I would say…